Tuesday, April 23, 2024
HomeNEWSINTERNATIONALTRIUMPH TO ENTER LUCRATIVE DIRTBIKE MARKET

TRIUMPH TO ENTER LUCRATIVE DIRTBIKE MARKET

Having greedily eyeballed the extent to which Pierer Mobility’s KTM, Husqvarna and GasGas off-road competition products are hugely profitable cash cows, particularly in the vast US market, Triumph has admitted that development is well under way on its own comprehensive range of motocross and enduro motorcycles.

These will be promoted by a Triumph factory race programme, dedicated to top-tier championship participation in both motocross and enduro series. And to facilitate this ambition, the brand has recruited US global motocross legend Ricky Carmichael and five-times enduro world champion Iván Cervantes as active partners in both bike testing and preparation for racing.

Details of the timetable for the launch and reveal of the motorcycles, as well as the racing programme, will follow in coming months.

Remarking upon such surprise revelations, Triumph Motorcycles chief executive Nick Bloor said: “Today’s announcement marks the beginning of a new chapter for the Triumph brand, which everyone at Triumph is incredibly excited to be part of. We are 100% committed to making a long-lasting impact in this highly competitive and demanding world, with a single-minded ambition to deliver a winning motorcycle line-up for a whole new generation of Triumph riders.”

RELATED ARTICLES

Product News

SHARE PRICES AND MARKET ANALYSIS

A snapshot of motorcycle and ATV industry share performance across key manufacturers and major global markets at the trading week closure on Friday 19...