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uk dealers to learn more about fate of MV

MV Agusta is holding its dealer conference at its Varese factory on Monday (7 November) at which the future of the company should become clearer. The manufacturer is in administration, with reported debts of around €50m, and the Italian bankruptcy court has given it until 20 December to secure the investment it needs to carry on.

Meanwhile, another two UK dealerships have closed, leaving a network of 13 out of the 21 UK retailers still listed on its website.

UK sales manager David Wilson told BDN he was interested to hear what MV would have to say at the meeting and was optimistic about the future. “Things are moving on quite nicely,” he said. “Bike production is on a roll – MV has manufactured about 1000 bikes in a couple of months, bikes that dealers most need, which is good for a small manufacturer – and we are trying to catch up on back orders. We have a decent back-order list. Dealers are still ordering bikes.”

Wilson said consumer sentiment had improved with the news about the latest special-edition bikes, including the Leon Camier-liveried F4 RC and more recently the Dragster 800 RC.

“Special editions are something MV has always been good at. The Dragster 800 RC has caused quite a stir. Dealers have been phoning me up asking when they can get one, which is good, I am quite pleased about that It’s just a shame we won’t be at Motorcycle Live after last year, but the company will be at EICMA.”

“Quite a few different characters have been walking around the factory and taking stock so I will be interested to hear what MV has to say at next Monday’s meeting, for me as much as for the dealers. I am doing budgets for next year which the dealers have all signed up for. We have just got to knuckle down and push ahead and hopefully the company will sort out the financial side.”

MV Agusta Hampshire, based in Waterlooville; and T Moto in Weston-Super-Mare have both closed in the past weeks. “The encouraging thing is that I have had two or three inquiries from class dealers still interested in taking on the MV brand, which is nice.”

As previously reported, MV has this year already lost MV Leicester, Newcastle and Bikers of Derby.

Daimler, which owns a 25% stake in MV, shows no sign of relinquishing its interest and is effectively still waiting in the wings to see if a vulture-style takeover might be on the cards.

Pictured is the latest MV Agusta TVL RC

 

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