The Carole Nash MCN London Motorcycle Show attracted 40,000 motorcycling fans to three days of “new metal, cool classics, hot customs and show-stopping bikes”.
Visitors took full advantage of getting up close and personal with 24 of the world’s leading motorcycle manufacturers – Aprilia, BMW, Brough, CCM, Ducati, Harley-Davidson, Herald, Honda, Husqvarna, Indian, Kawasaki, KTM, Llexeter, Moto Corsa, Moto Morini, MP3, Mutt Motorcycles, Norton, Piaggio, Suzuki, Triumph (who used the show to give the Speed Triple its worldwide public debut), Vespa, Yamaha and Zero Motorcycles all showcased their latest 2018 machines.
Simon Roots, marketing manager KTM and Husqvarna, told BDN: “It’s been a very positive event for us and busy all weekend. We’ve spoken to lots of fully engaged customers, with plenty of great conversations for our dealers to follow up with.”
New for 2018 was the Michelin Thunderdrome, which saw racing stars such as former I’m A Celebrity winner Carl Fogarty, Neil Hodgson, Chris Walker, James Whitham and Ruben Xaus go head-to-head with a cast of young guns including Richard Cooper, Lee Jackson and Tom and Tim Neave.
There was a chance to see nine of the most influential MotoGP machines in the Grand Prix Icons Paddock while six British Superbike championship teams used the show to launch their 2018 campaigns. Isle of Man TT legend John “McPint” McGuinness opened his own pub for the weekend, with the road racing icon serving beer and chatting with fans.
Historic automotive specialists Coys of Kensington returned on Saturday to put a host of exotic machines under the hammer. One of the stars of the lot was a Triumph Bonneville Bud Edkins Desert Scrambler Special that belonged to Hollywood star Brad Pitt, which eventually went for £22,000 (plus fees). The highest bid was for a Honda RC45, which fetched £29,500 (plus fees) while one bidder took a Yamaha YZR80 for £8000 (plus fees).
Alongside the latest 2018 machines and racing exotica, the Adventure Village saw intrepid explorers take to the stage to chat through their globe-trotting adventures while 30 of Europe’s best cafe racers, trackers, scramblers and bobbers were on display in a special Built magazine custom culture display. A new feature for 2018 was the Classic Bike Barn Find of the Year competition, which allowed visitors to vote for their favourite machines, with the eventual winner, Joss Creed taking home the purse of 1000 guineas for his 1947 BSA A7.
On behalf of show sponsor Carole Nash, Rebecca Donohue, head of marketing, commented: “The event has been ideal for us to be speaking to current and hopefully future policyholders in a fun, exciting environment. It’s been great to see fans being able to meet and chat to stars such as Carl Fogarty and John McGuinness, whilst checking out all the great new 2018 models. As ever, a fun-packed weekend for all the family!”