Sunday, May 26, 2024
HomeNEWSBickers 45 year milestone

Bickers 45 year milestone

Bickers, one of the UK’s leading suppliers of parts and accessories to the motorcycle aftermarket, turns forty-five years old this week.

Established in 1975, Bickers was founded by motocross champion and all-round motorcycle enthusiast Dave Bickers. Now run by Derek McMartin, Bickers will celebrate its 45th birthday on Thursday 2nd April. color:#666666″>

Bickers began as a motorcycle parts and accessories shop in Ipswich in the 1960s and claims to have become the biggest motorcycle shop in the area.  They also began to supply other motorcycle shops in the then-known area of Anglia. color:#666666″>

Following continued growth in the distribution arm, Dave Bickers formed Anglia Accessories on the 2nd April 1975. This new wholesale company was supplied by a specialist importer of motorcycle products owned by Peter McMartin, the first independent supplier of Japanese aftermarket parts to the UK. Both companies merged in the 80s, taking the Bickers name on to become one of the leading suppliers of parts and accessories to the motorcycle aftermarket. color:#666666″>

Bickers has since evolved and now claim to supply high-quality products quickly and efficiently via a single trustworthy supplier at a great price. color:#666666″>

In 2005, Bickers moved from its original base in Ipswich to a 3.5-acre site in Felixstowe and have embraced new ways in which to do business. They were quick to point out to BDN that good customer service remains at the forefront and use of new technology, from enabling next-day delivery on every order to creating a comprehensive website, which customers can order their stock on easily and efficiently. color:#666666″>

Bickers claim to have constantly evolved their product range in line with consumer buying trends, fashion, competitor product activity and gaps in the market. Dealers who buy from Bickers can be sure that they receive the highest-quality products at great prices, to enable them to offer an impressive and relevant product range to their customers, said a company statement. color:#666666″>

Bickers will be celebrating its 45th birthday a little differently in light of the current situation, and rather than holding a celebratory event, will instead provide every one of its existing customers 4.5% discount on any orders placed via between 2nd – 9th April 2020 when the code ‘BIRTHDAY’ is entered at the checkout. color:#666666″>

Bickers, Carr Road, Felixstowe, Suffolk, IP11 3RX color:#666666″>

Tel: 01394 60 40 40 color:#666666″>

Email: [email protected] color:#666666″>



Product News

Government to extend ICE ban?

According to a recent report in the Daily Telegraph (12 May), the government is to extend its deadline on the sale of petrol-powered motorcycles...