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bike tyrestore reports more business, more accounts

Tyre wholesaler Bike TyreStore says its annual Michelin sales competition produced a 4% rise in year-on-year sales over the promotion period.

It also reported that for the second year in a row there was an increase in new business as a result of the competition. Seven new accounts were opened.

In the competition, trade customers purchasing Michelin tyres between 1 July and 30 September were automatically entered into a draw to win one of three top prizes, with 10 runners-up prizes.

Winners were presented with their prizes by Bike TyreStore sales manager Adam Rous and Michelin key account manager Andy Aylward. In first place, Michael Hughes from Bike Treads in Swindon, pictured, won a new Kawasaki KLX450R. Second prize, a Yamaha YZ250, was won by Andrew Shoesmith from Gavin Fleetcare, while Steve Hazell from Evolution Cycles won the third prize of a Trek Remedy full-suspension mountain bike.

Rous said: “We have run the competition for two years now and it has been successful in getting the Michelin name out to the trade. My favourite part of the process is the day spent handing over the prizes. It’s great to spend time with the winning dealer and seeing the look on their face when the bike is wheeled out of the van is priceless.

“We saw a good uptake of the competition and sales increased over the period by about 4% year on year. However, we are always looking at new incentives and prizes for our valued customers and we’re open to any input from dealers as to what would inspire them to buy Michelin product in the future.”

www.worldofbiketyres.com

 

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