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dealer delight at return on investment

Mark Grinnall has been blown away by the success of Midwest Moto and its recently opened 9200sq.ft showroom and workshop in which he has invested £500,000. “I told my bank manager I’d probably sell six bikes in the first year,” he explains. “I’ve sold 20 already,” he admits with a grin, just five months after opening.

Midwest Moto is the West Midlands agent for Indian and Victory, which Grinnall took on after a visit to the Sturgess Rally over the Pond in 2013. An old farm building on the outskirts of Stourport-on-Severn was purchased and a barn dismantled to be replaced by a modern steel building on its footprint, where fittings designed by Grinnall have converted the interior into a welcoming environment.

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