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dealers quizzed on their relationship with their franchise

The car industry equivalent of the National Motorcycle Dealers Association dealer attitude survey attracted a record response rate in July. Meanwhile, distribution of the questionnaires for the NMDA six-monthly motorcycle survey started today (2 September).

Addressing motorcycle dealers, the NMDA said: “This is your chance to pass comment on the industry and current issues that affects you.  All entries are handled confidentially to ensure the sentiment is averaged across the country to get a balanced picture of what really is affecting your business.

“The NMDA is your trade body and is here to help and advise you on regulatory and operational issues that affect your business. However, if there are issues that we have not covered, or you have concerns about, please do contact us on the NFDA helpline 01788 538303.”

Of the car survey, Sue Robinson, director of the National Franchised Dealers Association (NFDA) which represents franchised car and commercial vehicle retailers in the UK, said: “It is extremely encouraging to see a record response rate for the NFDA Dealer Attitude Survey Summer 2019, which revealed a minor decline in dealers’ satisfaction levels with the relationship with their manufacturers.”

This NFDA Dealer Attitude Survey summer 2019 was conducted in July 2019 and asked franchised dealers 53 questions about their on-going relationship with their respective manufacturers.  The questions covered a range of business issues and the impact on dealers’ satisfaction levels with their manufacturers’ relationship. Responses are scored from 1 (extremely dissatisfied) to 10 (extremely satisfied).

NFDA surveyed 30 franchise networks and received 2077 responses from dealers, equating to a record 50% response rate.


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