Monday, July 22, 2024
HomeNEWSElf joins Brough Superior as Official Lubricant Partner

Elf joins Brough Superior as Official Lubricant Partner

Elf, a brand of the global energy company Total, announced a partnership with historic motorcycle manufacturer Brough Superior. Elf will provide its technical expertise and products to the luxury British marque and its official distributors.

Mark Upham, CEO  of Brough Superior Ltd, commented: “Brough Superior is once again a global luxury brand and it is important that it continues to work with only the best from around the world. We recognise Elf as a leading player in the lubricant world and we very much look forward to working with the company to achieve more success.”

The announcement was made at Motorcycle Live. Full show report in the next issue of BDN.

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