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EXPO: Clements Moto builds mini-distribution empire

Surging ahead with new brands and new contracts and building up a mini-distribution empire, Dean Clements has severed all ties with the car business world to concentrate on the motorcycle and scooter industry.

Using Expo to consolidate a major promotion and recruitment drive started at Motorcycle Live last year, Clements has launched his own motorcycle brand Motorini, made in China, and taken on sole UK distributorship for Global Racing Oil (GRO) and Quadro scooters. These enterprises are in addition to his Baotian scooters and Zontes motorcycle imports and distribution, plus handling Gas Gas enduro bike sales in the UK.

“We threw the kitchen sink at Motorcycle Live. We engaged with trade and consumers, and following Expo I will be able to make a balanced decision on what we can do in 2016. I’m fact-finding at Expo,” he said. “There are dealers who come here who don’t go to Motorcycle Live.

“It’s been a struggle for the past two to three years. Now we are looking ahead,” added the Clements Moto MD as he sat among the GRO oil and brake fluid products (45 lines) he chose to promote at Expo.

“We have our feet under the table, and now we are expanding our footprint. We have relocated after 20 years in the same premises (Canterbury, Kent) and said goodbye to cars.
“We are not doing silly numbers and trying to conquer the world. I want us to be in a healthy, sustainable position and offer dealers support.”

Clements said that additional product will be fed in during 2015, but it won’t compromise current product. He assured dealers that territories will be respected, but he is happy to talk to new dealers and keen to consolidate a GRO network.

“When we took on Gas Gas 18 months ago it suggested we also get involved with GRO which it uses as its factory oil,” said Clements, who cemented the deal with the Spanish oil manufacturer at the NEC, where he also signed with Quadro and launched Motorini.

“We will be adopting GRO for our Chinese brands and are happy to supply anyone who wants to come along and play. There is no minimum order. Delivery is free on orders over £100,” he said. “We are happy to split boxes and help with showroom display and point of sale.”

With his Chinese brands, Clements is concentrating on the up to 125cc market and can now offer a baby adventure bike. He expected to be supplying Quadro in February and said his first Motorini batch had already sold.

Now up to nearly 120 dealers, he said the first one he appointed, in 2005, is still with him. “We keep our reasonable dealers,” commented Clements, who has upped his game in recent months and follows a long-term strategy.


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