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Export screen sales surge

VE (UK) reports a big global increase in demand for its “Made in England” VE Actif scooter flyscreens. Celebrating the company’s 32nd anniversary in 2021 owner, Norrie Kerr was as energised and straight talking as ever speaking to BDN about the screen’s export success.

“Our screen team has been flat out manufacturing VE Actif screens since the end of last year. We have managed to keep up with UK demand, but now we are upping production to cope with the export market. In the last few months we have taken multiple orders from numerous countries including Australia, USA, France, Italy and Germany, and we are also seeing increased sales from the UK market. Every screen gets the personal treatment and is hand fettled, with the finish better than it’s ever been.”

The VE gaffer has still firmly got his eye on the long game and says the reason VE has increased business through Covid is down to the company’s honest, and straightforward trading style, linked with expert product knowledge provided by long standing experienced staff, many of whom have worked for the Kerr family for over 20 years.

“Since moving to our new premises in 2018, we realigned our overheads to mirror market conditions. We then reviewed logistics to improve efficiency and improve margins for our dealers. The improvements have served us well and dealers are seeing the fruits of our labours,” said Kerr.

VE has been manufacturing its range of Actif screens since 1992, after it bought machinery, ovens and mouldings from a Midlands-based manufacturer which had previously been making screens for Feridax and moved the operation into the original VE Harrington Mills HQ in Long Eaton, Notts. “Graham, our top screen maker, set to work and is still making the screens today! Alongside him is newly recruited apprentice Ryan, who is assisting with the increase in production needed to keep our new customers supplied,” said Kerr.

VE has always catered for Lambretta and Vespa models but has recently developed screens and fitments for Royal Alloy, Scomadi and Lambretta V, in a full range of auto and classic fitments. Early screen moulds for some classic 1960s Vespa models, including the GS160, VBA, VBB and Sportique, are in line for production as well as moulds for early shaped classic screen bases. VE continues to offer an extensive range of colours and screen blades in round or square-top shapes.
VE (UK); 0115 946 2991; [email protected]

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