Tuesday, April 23, 2024
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GUILDFORD TRIUMPH DEALER DISAPPEARS

The formerly three-strong Destination Triumph dealer chain across Southern England has been temporarily reduced to two outlets, after the doors of its Guildford showroom shut for the final time on 16 October.

However, demise of the Surrey store had nothing to do with poor performance. It had been scheduled for closure anyway, as part of a mutually-agreed realignment of territories with Triumph UK, effectively relocating to a much larger new-build site in Billingshurst, West Sussex. The planned move was supposed to be concurrent. But Covid pandemic lockdown delayed construction of these premises, which now won’t be completed for several months.

During this enforced interlude, aftersales support for Guildford customers has been diverted to Destination’s Solent branch at Fareham in Hampshire and the Washington outlet, north of Worthing in West Sussex.

Updating the position online, Destination Group said: “Over the past 12 years at Guildford, we have enjoyed tremendous business levels with our local biking community. Unfortunately, a timely transition to the new site wasn’t quite possible due to circumstances beyond our control. We will relay news of the Billingshurst opening as soon as we are able.”

In a statement to its network, Triumph added: “We can confirm that Destination Triumph Guildford has ceased trading. This is as a result of a mutual decision to optimise our representation for the region. We are working with the Destination Group to develop a replacement dealership and will share more details at a later date.”   

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