Monday, June 17, 2024
HomeNEWShonda staff benefit from in-house CBT training school

honda staff benefit from in-house CBT training school

Honda (UK) has opened a new CBT training school for its staff, to coincide with Ride to Work Week (20-26 June).

Concentrating on encouraging new riders to get on, Honda – the market-leader in terms of bike sales – has invested in this facility at its new Bracknell-based, European HQ, as a means of helping more people enjoy the freedoms of a two-wheeled commute.

Operated by Honda’s existing training arm, the CBT centre adds to those courses run by Honda School of Motorcycling at a number of its UK dealerships and will bolster the significant number of new riders that Honda helps get on to two wheels each year, as Nick Campolucci, head of motorcycles, explains: “Every year, Honda strengthens its initiatives for first-time riders, through the range of experiences and training we offer.  At car and bike shows, at air shows and at many of the UK’s biggest social calendar events of 2015, we gave several thousand people their first taste of two-wheeled enjoyment. This year, by opening our own CBT school, we complete the picture and ensure that this enjoyment extends to Honda staff, as well as potential customers.”

Ride to Work Week is an industry initiative, led by the Motorcycle Industry Association (MCIA).  It highlights the five plus-points of commuting by bike or scooter:  that you save time, money, find parking more easily, become a better road user and, most importantly, that you have far more fun on your commute that those sitting in traffic jams!


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