Friday, March 1, 2024
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Honda takes deep space approach to Ride to Work Week

Bike fan and Red Dwarf celebrity Danny John-Jules, aka The Cat, kick-started Honda’s Ride to Work Week activities, participating in a fully-booked “Biker Down” first aid course at the company’s Bracknell HQ.

More than 25 people took part in the half-day session, hosted by the road safety team at Kent Fire Service, with participants learning how to respond as the first person at the scene of an accident involving a motorcyclist. The focus wasn’t just on first aid, however, with participants also learning about the Science of Being Seen and how to prevent accidents in the first place.

Further activities this week included the opportunity for Honda HQ employees to try out a range of bikes or, for those without their licence, enjoy a pillion ride with an experienced instructor, and a series of ride-outs yesterday and today.  

The Honda team was also encouraging its employees to participate on social media – by posting a photo with their bike on the Honda Motorcycles Facebook, Twitter or Instagram accounts using #commutehappy – with a chance for one of them to win a BSB jacket signed by Honda Racing’s Jason O’Halloran and Dan Linfoot.

Neil Fletcher, head of motorcycles at Honda UK, said: “With the great weather this week, there is no better time to raise awareness of the benefits of riding to work, such as better navigating traffic hotspots and ease of parking. We’re looking forward to giving our associates who regularly ride to work the chance to shout about the benefits, while those who don’t can enjoy a new experience.”

 

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