Thursday, April 25, 2024
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Long-serving Honda dealers recognised

Honda UK has been celebrating its most loyal dealerships, handing out long-service gongs to a host of businesses. Six firms received 55-year service awards, with further awards for 50, 45, 40, 35, 30 and 25 years of Honda operations.

BDN has spoken with a selection of the 50-year and 55-year award winners, and asked them about how the relationship with the Japanese giant has developed over the years, from the early 1960s, right up to the present day. The full story will appear in the May issue, but here’s a taster.

Crewe Honda is one of the dealers to be recognised for 55 years with the franchise. MD Roger Morris is the fourth generation of his family to run the business, which was established in 1920. “We started off with cycles, then progressed to motorbikes. We had all the British bikes – BSA, Ariel – and I’ve actually got a bike we supplied back in the 1930s! So we have a long history in Crewe, and we go back a long way with Honda.”

Right back to the very start of Honda in the UK, in fact. “My father brought Honda to Crewe in 1962, or even before, with Hondis. I took over in 1999, and we’ve gone from strength to strength.”

Morris pins his colours to the mast straight away. “I’m 100%, I only repair Honda, I do everything Honda. We’ve seen many people at Honda come and go. But we’ve got a good relationship with all of them, we work well together, and I love the product. I’ve got Honda through and through me!”

The long service award was tinged with sadness for the Crewe Honda family though – Roger’s father Malcolm passed away in January, and his funeral fell on the same day as the Honda awards night. “We were delighted to receive the award, although I haven’t had it yet,” said Roger. “On the day I was supposed to pick the award up, it was my father’s funeral. But Nick Campolucci (Honda UK’s head of motorcycles) is coming on 29 March, we’re going out for dinner and he’s going to present it to me personally.”

Pictured is Roger Morris, black Honda polo shirt, with his mum Patricia and late father Malcolm, far right, at a race evening held in the dealership


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