Wednesday, May 22, 2024


The Motorcycle Action Group (MAG) has launched what it describes as a new vision for road safety, evolved from an existing Vision Zero (VZ) strategy. Entitled “Welcoming Roads”, this promotes safer roads for all road user groups including pedestrians, cyclists, drivers, horse riders and, of course, motorcyclists.

In an explanatory statement, MAG said: “Improvements in UK road casualty statistics have stalled. For many years, MAG has voiced significant concerns about elements of the VZ brand.  We support aspects of it but believe that the ideological goal of zero casualties falls short of the test of pragmatism.”

The statement goes on to say: “Our proposal seeks to preserve the successful aspects of VZ while shedding unhelpful baggage. We think this could break the stagnation currently encountered by VZ.”

MAG director of campaigns and political engagement Colin Brown added: “This proposal is not an attack on Vision Zero.  Nor do we deny that more needs to be done to improve safety on our roads. But casualties occur in an imperfect real world. Ignoring this obvious fact can lead to a rejection of efforts to improve safety.”

MAG has created a manifesto detailing “Welcoming Roads” and is distributing it to road safety professionals and stakeholder groups, to develop the proposal. The organisation is calling on all interested parties to enter into debate on the merits and hope it will be received as a positive contribution to road safety.


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