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HomeNEWSMaplethorpe joins Mooof as UK brand manager

Maplethorpe joins Mooof as UK brand manager

Henry Maplethorpe, formerly of WK Bikes, has been appointed as the UK brand manager for Mooof. Mooof – which has brands Neco, Bullit and Beaufort electric bicycles – is a leading supplier of scooters and commuter machines in the Benelux countries.

Maplethorpe will be in charge of setting up and maintaining a UK dealer network for all three brands and will be the first port of call for all dealer enquiries and support.

Mooof’s Neco scooter brand has “enjoyed significant sales growth over the past seven years, offering retro styling with modern technology”. There are more than 10 models in the range, available in 50cc and 125cc variants.

Bullit Motorcycles was introduced in the last 12 months. The range is said to offer style and quality at affordable prices. It comprises a commuter-friendly 125cc package and new 300cc and 500cc café racer versions are already under development with a view to taking the Bullit range into new market sectors

The e-bike market continues to grow, both on the continent and in the UK, and Mooof’s Beaufort Electric Bicycle range now offers five models.

The Neco, Bullit and Beaufort brands have 250 dealers in Belgium, The Netherlands, Luxembourg and France.

Mooof has also recently invested over 40,000 Euros developing an online dealer parts and warranty portal to simplify parts ordering and warranty registration.

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