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MCN celebrates ‘biggest ever’ London show

The MCN London Motorcycle Show was the “biggest ever”, according to organisers. They added an extra 2000sq.m of floor space, bringing the total exhibition size up to 23,000sq.m. This in turn meant there was room for more exhibitors and the number was up from 177 in 2014 to 192. The increase was reflected in the public attendance figures – up from 36,777 last year to 39,647.

Bauer Media’s MD – Motorcycling, Rob Aherne, said: “We took production of the show in-house in 2013 and did it all ourselves. We’ve now made it much more focused, much more about getting people to see new bikes first, getting people sat on bikes, booking test rides.

“The show has grown every year, and this is our biggest ever.”

Aherne said: “We’re delighted the show is seen as a vehicle that can carry off major product launches like the Chief Dark Horse from Indian. The timing of the show means new product launches here are unusual, but equally the timing of the show, at the start of the riding season, means people are beginning to think about buying a new bike or new kit and come here to see what manufacturers, distributors and dealers have available.”

Aherne and his team had gathered together a collection of iconic machines to mark MCN’s 60th anniversary. Alongside these there was a collection of Valentino Rossi’s race bikes, the private collections of Top Gear presenters James May and Richard Hammond, the Classic Bike of the Year show and the London Custom Bike Championship.

Full report in the next issue of BDN.


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