Wednesday, May 22, 2024
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Merlin UK store support

To support its UK network given the Covid-19 lockdown, Merlin has launched a new temporary online store

The public will be able to order any of the listed products, have them delivered directly by Merlin and following the purchase nominate their authorised/local Merlin reseller. Merlin will be crediting back to the nominated reseller a full dealer margin as if the product had gone through their own door. “We simply want to give customers a way of buying Merlin from their normal store and generate revenue for the retailers whilst they are in lockdown.” Said James Franklin, Brand and Product Director at Merlin Motorcycle Clothing.

As we entered lockdown and have been advised that this is to be further extended through April, Merlin has been searching for ideas of how we could support the store networks, which we estimate currently only 20% of have any operational income. Merlin is extremely grateful for the many years of commitment by its network and the new system (launched on Monday 20th April) will look to repay that support and get some much-needed cash back into retailers closed by Covid-19. These are unprecedented and challenging times and in our own small way want to do the best for our industry. Often politicians’ words of ‘we’re in this together’ seem trite, however, this time our close-knit industry is indeed in this together and we want to support our UK network as much as we can.” Added Franklin.

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