Monday, July 15, 2024


Major dealer chain Blade Motorcycles has changed hands, following a takeover of its loss-making car sales parent Blade Motor Group in April. Heritage Automotive paid an undisclosed sum for the businesses to erstwhile proprietor Mike Flanagan.

The acquisition was primarily fuelled by Heritage’s desire to extend its footprint throughout the West of England, according to owners Richard Neulaender and John Walsh. They already have car and van dealerships stretching from Cheltenham to Wiltshire. Blade has added further outlets in Bristol, Gloucestershire, Wiltshire and Somerset. However, this is their first venture into the motorcycle market.

Commenting on the deal, Neulaender said: “We are really pleased to be growing our representation in Volkswagen Group brands, with additional Audi, Skoda and VW retailers, while at the same time forming new partnerships with Seat and Honda cars, plus the many bike manufacturers we will be representing.”

Blade Motorcycles has all four Japanese franchises, the Piaggio Group brands, KTM, Triumph, Ducati and Harley-Davidson, spread across various locations in Abingdon, Cheltenham, Stratford-upon-Avon and Swindon.

Blade Motor Group’s last published set of annual accounts revealed a pre-tax loss of £2m on revenue of £213.9m.



Product News

Bickers tyre catalogue

UK distributor Bickers, has released a new tyre catalogue for 2024, focused on the company’s exclusive premium brands, Maxxis and CST. It’s available both...