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NEW DIRECTION FOR MCIA CAMPAIGN

The Motorcycle Industry Association is moving onto a second phase of its UnlockYourFreedom campaign, in the light of government advice changing to reflect new transport guidance. This will focus more on the positive aspects of getting on PTWs, rather than a comparison between public transport and PTWs, while still remaining relevant to varying circumstances across the country.

MCIA marketing manager Gina Evans explains: “We have added information with regards to protective clothing and insurance options to the campaign website, which all helps to form a one-stop site for giving advice to those looking to get on two wheels. And to allow our members to get involved in the campaign, we have updated the graphics, which can be found on the links below  — which we’d encourage them to use. We’d also like them to accompany their posts with #UnlockYourFreedom and tag us on Twitter @MCIATweets.”

Instagram: https://we.tl/t-uCpvVSh4h3

Facebook: https://we.tl/t-9XMkJuIrf9

Twitter: https://we.tl/t-prkVn4cTcK

www.unlockyourfreedom.co.uk

 

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