Thursday, April 25, 2024


Norton Motorcycle parent TVS Motor has appointed Robert Hentschel (below) and Vittorio Urciuoli (right) to Norton’s management team. Hentschel has become chief executive of the Solihull-based firm. He replaces interim CEO John Russell, who has stepped down after completing a transition period taking Norton from bankruptcy to born-again icon once more. Urciuoli has been installed as chief technical officer.

Hentschel joins Norton from Valmet Automotive Holding, where he served as managing director since 2017. Before that, he headed Ricardo Deutschland and Hentschel System, and was also a director of Lotus Engineering. Urcioli’s CV includes director of URVI and head of powertrain at Lotus Cars, plus project leader stints at both Ferrari and Aprilia Racing.

TVS Motor joint managing director Sudarshan Venu waxed lyrical about their talents: “We are excited to welcome on board a new management team led by Robert. His passion for customers, brands and the future of mobility will be of immense value. Vittorio has a tremendous commitment and track record of creating world-class products. Both of them are strong engineers with pedigree on the world stage. I look forward to working together with them for the revitalisation of one of the world’s most storied brands.”


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