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piaggio celebrates 'good 2015'

Piaggio is claiming a successful 2015 for the group in the UK, with many products recording significant sales growth over the previous year.

Particularly successful were the group’s two motorcycle brands where, despite not competing in many segments, both posted strong performances.

A statement reveals that in 2015, 29% more Moto Guzzis came to the UK from the historic factory in Mandello del Lario, which celebrates 95 years of production in 2016. This included 274 examples of the V7 series, up 34% compared with 2014. “The arrival of the new Moto Guzzi V9 Bobber and Roamer in the spring looks set to continue the success of the Eagle brand in 2016,” says Piaggio.

All of the 90 Aprilia RSV4 RF bikes that the UK was able to secure from the limited production run are said to have quickly found homes and despite the 1100 V4 versions not reaching the UK until mid-year, Tuono registrations reached 204, up 15.3% on 2014, while total Aprilia registrations reached 1323 units, up 7% on the previous year.

“Although the overall scooter market was little changed from 2014, Vespa ended 2015 in a strong position, with the GTS 300 family being the biggest-selling powered two-wheeler in the 126-300cc segment, with 956 registrations. The iconic scooter brand is well placed to celebrate its 70th birthday in style in 2016, which will be commemorated by anniversary versions of the PX, Primavera and GTS models.

“During 2015, even more people realised that the Piaggio MP3, the original tilting three-wheeled scooter, is the perfect antidote to traffic problems, especially for car licence holders, with sales up 4% to 559.”

In total, Piaggio Group UK registrations increased to 7068, putting the group in fifth place in the 2015 sales chart.


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