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pidcock opens new store

Pidcock Motorcycles rounded off a year of upheavals by opening a new store in early December 2016. Situated in Breaston, Derbyshire, it is at present a used-bike showroom, accompanied by a clothing store, workshops and sales of new 125s.

“We are looking to take on a franchise here,” Pidcock director Dave Munt (pictured) said, following a successful Saturday opening event at Breaston. “There are four options at the moment and we will go for whichever is best for us and right for the market.”

The roadside premises are a former car dealership that had stood empty for two years. The clothing section has been created in the former workshop and a new workshop built in an annex, outside of which is a gated compound.

“Last year was a tough year, but a good one,” Munt said. Speaking in December he added: “We only signed the lease eight weeks ago and we’ve done a lot of work on the site.”

Early in 2016, Pidcock remodelled a former Harley-Davidson store to create Ducati Nottingham, which opened at Beeston to the west of the city in February. A week later, the Roy Pidcock BMW franchise nearby in Long Eaton re-opened after a refurbishment that suspended sales for six weeks.

The next move was for Pidcock Triumph to relocate away from a site it had occupied for three years at an industrial unit in Long Eaton, returning to a renovated on-street location it had vacated in 2013. Despite the disruption, Pidcock won Best Multi-franchise Dealer of the Year in the 2016 MCN  awards.

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