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REALRIDER app wins industry road safety award

REALsafe Technologies has won an award for its “industry-first” crash detection app, REALRIDER.

The company received the 2014 Motorcycle Award, sponsored by the MCIA, at the Prince Michael International Road Safety Awards, held in London in December and attended by 400 guests.

The award was presented by HRH Prince Michael to REALsafe co-founders Zoe Farrington and Andrew Richardson.

REALRIDER detects if a rider has crashed and sends location and medical information directly to the NHS Ambulance Control Room.

The app has been piloted as a UK-wide initiative in partnership with the North-East Ambulance Service NHS Foundation Trust.

Richardson commented: “We are a little overwhelmed and extremely grateful to have been acknowledged at such an illustrious ceremony. Having been recognised earlier this year for the success of REALsafe® Technologies as a business, this extremely important award underpins the very reason we took REALRIDER® to market – to save lives.”

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Pictured, from left, are Karen Cole (Director of Safety at Motorcycle Industry Association), Andrew Richardson (REALsafe® Technologies Co-Founder and Business Development Director), HRH Prince Michael of Kent and Zoe Farrington (REALsafe® Technologies Co-Founder and Managing Director).


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