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redline doubles in size

Loughborough dealer Redline now sells Honda and Yamaha off-roaders alongside road and off-road KTMs. The shop’s premises have been doubled in size by knocking a wall down.

“I was looking for a bigger showroom and when the next-door unit came up it was a no-brainer,” says Tim Walker who has been with KTM since 1991.

“I don’t think we will dilute KTM, which is as strong as ever and we’ve had a lot of pre-sold bikes this year. The idea is to pull more people through the door, bringing in different customers that buy Japanese. If they decide to go for a KTM, I won’t have lost their custom.


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