Thursday, June 20, 2024
HomeNEWSshirlaws expands with solus suzuki franchise

shirlaws expands with solus suzuki franchise

Scotland’s oldest motorcycle dealer has opened a separate, solus Suzuki operation. Shirlaws of Aberdeen is already a main franchise dealer for Kawasaki, Triumph, Peugeot, Rieju, and Kymco and offers a huge selection of quality pre-owned machines.

The new Suzuki showroom, which will open on 1 March, is on South College Street, half a mile from the existing Crown Street premises. The new shop manager is John Gibb, promoted from existing used bikes sales role with the company.

Shirlaws will be 90 years old next year and is now run by the fourth generation of the family.

The company has a previous association with Suzuki. It had the franchise from 1970 to 2013.

• 1970s- Company name changed to Shirlaws and Shirlaws become main franchise dealer’s for Suzuki, Yamaha, Triumph, Norton, Ducati, Harley, Laverda, Moto Guzzi, Vespa. The business now run by Leslie G Shirlaw (son of founder Les) and his wife Barbra. During the 70s Roy and Pat Shirlaw join the company following in the footsteps of their father, Leslie.
 
• 1980s- Shirlaws move to the iconic building on the green right in the centre of Aberdeen where the business grew and clothing department was added. 1985 sees Roy and Pat take over the business. Honda franchise added.
 
• 1990s-Shirlaws move to our current home Crown Street and see the re-birth of Triumph motorcycles being one of the first dealers to sign up in the UK. The 90s see Aprilia, Ducati, Suzuki, Triumph and Yamaha in the shop along with a huge selection of clothing. During this time Shirlaws win an Isle of Man TT with Iain Duffus and a British Championship with Brian Morrison
 
• 2000s- Kawasaki franchise taken on by Roy and in 2007 sees Craig and Dawn Shirlaw follow in the family tradition with Craig in sales and Dawn in administration.
 
• 2015- Sees Shirlaws as they are today with Scotland’s largest selection of New Kawasaki, Triumph and used Motorcycles along with the North of Scotland’s largest clothing dept. Craig and Dawn are now taking a more active role in the day-to-day running of Shirlaws, while Roy still oversees the business.

Full story in Trade Talk, which appears in the April issue of BDN.

 

RELATED ARTICLES

Product News

Reaction: The man in the white suit

I started in this stimulating industry as a sales representative for Greeves Motorcycles in January 1964; then after 30 plus years at the coalface,...