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streetbike celebrates triumph in style

Streetbike is celebrating the addition of Triumph to its franchise range with a special Welcome to Triumph open night party at its Halesowen store on Wednesday, 27 June.
The celebrations will feature the manufacturer’s show truck and a concourse display of 17 Triumphs including three special low versions for people to try for size and a couple of exquisite one-off customs.

Streetbike owner Gary Marshall said: “Triumph is an iconic British brand. The heritage is undisputed. The current bike range takes that heritage, adds technology and craft, then heads for the future. The bikes are refined but exciting, classy but with attitude. The essence of pure motorcycling is still there and undiminished.

“As Coco Chanel once said, ‘When fashion fades – Only style remains’.”

Marshall concluded: “We were there at the birth of Triumph, way back in 1988. We’ve ridden them and raced them and everybody at Streetbike is delighted to have them back. We look forward to living the brand once again and being part of Triumph family as we all move forward into a new age. So welcome back Triumph. We too are here for the ride. The long ride.”

Bruno Tagliaferri, Triumph sales manager, UK and Ireland, says: “Triumph dealers are renowned for delivering a first-class customer experience, possessing unrivalled sales and aftersales knowledge, and putting customers at the heart of their business. The recent opening of Triumph Birmingham West by one of the Midlands’ premium motorcycle operators not only ensures that this will continue but puts Triumph in a strong position for future success. The forthcoming Welcome to Triumph open night gives bikers in the Birmingham and West Midlands area a great opportunity to experience the Triumph difference.”

Local band Purple Stereo will be playing an exclusive set live on the truck stage from 7:15pm.

Inside, visitors can meet Streetbike’s factory trained technicians and see the workshop. The café will be open and serving Bonnie Burgers, hot dogs, cakes and drinks.

There will be discounts on all Triumph clothing, parts and accessories. There will be prizes and giveaways as well as a prize for the best customer Triumph on the night as judged by our bike sales staff.

Full story in the July issue of BDN.



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