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triumph reassures dealers over coronavirus response

Triumph has set up a special committee to plan its coronavirus response and is drawing up contingency plans for disruption to consumer demand and the supply chain.

It has told dealers that it is inevitable that the crisis will have an impact on its business.

“The situation is evolving quickly and our plans and policies will have to adapt as the situation and government policies change,” Triumph has said.

Triumph says it is ready to take “proportionate action to minimise any negative impact to our respective businesses as much as possible”.

The Hinckley manufacturer says it has benefited from a strong retail order book and that sales remained “relatively strong”, with many of its bikes in high demand.

It believes it will see “a solid recovery once the peak of the virus passes and life begins to return to normal”.

Triumph continues to monitor the developing and says it will “continue to provide dealer support, and in the event that working from home becomes required, has taken steps to ensure everyone can continue to operate as normal”.

“Rest assured we will keep doing everything we can to maintain the business momentum while we work through this challenging time and will provide further updates as the situation develops.”

The statement ended by thanking everyone for their “support and perseverance throughout this challenging time”.


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