Sunday, April 21, 2024


Woods Motorcycles of Abergele in North Wales, along with its Triumph and Ducati franchises, has been acquired by Midlands-based Completely Motoring Group.

Proprietors Andrew Wood and his partner Aillie Hardman decided to sell as part of Wood’s forthcoming retirement plans. However, they will remain involved until the end of next year, to facilitate a smooth hand-over to the new parent company. Existing senior staff will eventually take over sales, aftersales and service departmental management, with their respective teams still in place. “Our customers will see no difference whatsoever,” said Andrew Wood in a statement.

Founded by Wood in 1981, the business variously represented Yamaha, Bimota and Moto-Guzzi, before taking on Ducati in 1990 and then the reborn Triumph brand in 1991. Having heard that Triumph was recruiting a new European dealer network at the Cologne IFMA bike trade fair that October, Wood flew over to meet then UK head of sales Bruno Tagliaferri with his CV. After a subsequent visit to the brand’s Hinckley factory, he was awarded the franchise and prospered.

“Fast-forward 30 years through all the model launches and friends I have made on the Triumph journey,” recalls Wood. “And the respect I hold for John and Nick Bloor for turning Triumph into a world force is enormous.”      

Completely Motoring Group is a family firm run by Rob Ayland and his sons George and James, headquartered at the heart of an extensive use-car sales hub on the Meteor Business Park at Staverton near Gloucester. But the Aylands are also no strangers to large-scale motorcycling retail activity —  which is why Triumph and Ducati felt comfortable about transferring the Woods franchises, and Andrew Wood is happy with a shared ethos.

Just down the road from Completely Motoring’s HQ on the same estate stands their flagship Completely Motorbikes campus, comprising superbike and custom showrooms housing used machines, plus a Yamaha Premier dealership.

And over in Worcester, there is a Completely Motorbikes Kawasaki solus franchise, occupying the former Skellerns Yamaha premises. Add to that the latest huge Completely Motorbikes showroom and distribution centre opened earlier this year at Hinckley in Leicestershire, with capacity for 1000 used bikes on display.

Completely Motorbikes isn’t short of public profile either. Besides a partnership link to MSVR’s British Superbike Championship as a whole extending for its third season, the business sponsors former British Motostar champion Charlie “Spud” Nesbitt in the GP2 series, running in parallel with British Supersport at BSB meetings.


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