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HomeNEWSYamaha celebrates 30 years with tales of YORE

Yamaha celebrates 30 years with tales of YORE

The Yamaha Off Road Experience (YORE) is celebrating its 30th anniversary this year. Established by enduro racing legend Geraint Jones in 1994, the centre has become one of the leading off-road rider training and experience centres in the UK over the past three decades.

Geraint, along with his sons Rowan and Dylan, and a team of skilled support riders and instructors, runs the Yamaha Off Road Experience in the picturesque Hafren Forest just outside Llanidloes. Their popular experience days are now fully booked well in advance.
Starting out with XT500s, DT125Rs and later a fleet of YZ125s, the Yamaha Off Road Experience now runs specially developed courses using Yamaha’s latest enduro bikes. The Ténéré Experience allows riders to explore the Welsh hills on Ténéré 700 machines, catering for riders of all abilities.

In 2022, the Jones family unveiled a brand-new Welcome Centre, further enhancing the off-road experience.

At the launch of the all-new Ténéré 700 Extreme, Yamaha Motor UK presented the Joneses with a 30th Anniversary award during the event.

Geraint Jones commented, “We really like the relationship we have with Yamaha. They’re almost like family, which is why I think the collaboration has thrived for as long as it has.”

Jeff Turner, marketing manager at Yamaha, added, “It has grown and grown, and all these years later, it’s become what I believe to be the most professional and best-organized off-road experience in the country – and with the best facilities.”


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