DF Capital has once again partnered with British Dealer News as the headline sponsor of our 2025 Trade Directory. The Directory features more than 650 suppliers, distributors, and service providers in an easy to use format. The 100-page supplement, available in both print and digital formats, is designed for easy navigation and quick access to the information and contact details industry professionals need. The supplement is also hosted on www.britishdealernews.co.uk for year-round trade reference.
In response to demand from the trade, next year’s Directory will be distributed earlier in the season and will be mailed with the April issue of BDN.
Angela Goulding, managing director for powersports at DF Capital, expressed her excitement about sponsoring next year’s Directory. She emphasised its importance adding: “DF Capital is committed to being a different kind of specialist bank and prides itself on giving that bit more. We work in partnership with motorcycle dealers, distributors and manufacturing businesses, offering dedicated account management to help ensure they have the necessary stock funding facilities when they need it. Since our inception, we’ve provided more than £4bn of funding across a variety of sectors, and we currently collaborate with 90 manufacturer partners and around 1250 dealer customers.
“Our award-winning finance solutions can help dealers fund stock and showroom vehicles, which can free up working capital and protect cash flow. We aim to be a trusted partner for the industry, providing guidance, knowledge, and expertise and so it’s great to once again support British Dealer News and the wider industry through sponsorship of the 2025 Trade Directory”.
The bumper 2024 edition was seen by a larger audience of trade professionals than ever before, with a combined record reach of more than 12,500 users in both print and digital formats. Andy Mayo, head of content at British Dealer News, was pleased with its performance. “The team here put a big effort into last year’s Directory, enhancing the design and expanding its online presence as well as the platform it sits within. Our comprehensive marketing focus ensured the Directory remained visible and accessible throughout the year, and we are delighted with the outcome and results. The supplement’s average read time was nearly five minutes, and it received more than 125,000-page impressions online, with the count still rising.”
It’s easy for suppliers to highlight their company’s entries by adding full contact details and logos or by running a full profile feature. Advertising space is also available at very competitive rates that benefit from a long 12-month shelf life, offering customers a unique opportunity and wide reach to a targeted audience of industry professionals.
Getting listed in the 2025 BDN Trade Directory is straightforward. To secure your spot, simply call 01237 422660 or email [email protected].