Now in its 14th year, the British Dealer News Trade Directory is the industry’s go-to resource, packed with information for more than 650 suppliers, distributors, and service providers. Whether you’re searching for new business partners or seeking specialist services and brands, this unique, comprehensive A-Z directory is an essential tool for the motorcycle trade.
Available in both print and digital formats, the directory is also hosted year-round on the BDN website, making it easy to access whenever it’s needed. Inside this issue of BDN, the print edition of the 2026 Trade Directory comes free – direct to your desk!
Headline sponsor DF Capital, is back for the third consecutive year, underlining its commitment to supporting motorcycle dealers with tailored funding solutions. Alice Frankish, DF Capital’s relationship development manager, says: “We aim to be a specialist bank that genuinely goes the extra mile for customers. I work closely with dealers to ensure they have the funding they need to support their business ambitions, backed by dedicated support from the wider DF Capital team.”
Since its launch, DF Capital has provided more than £5bn in funding and now works with 97 manufacturers and nearly 1500 dealers across many sectors, including motorcycle, leisure, marine, transport, agriculture, and construction. The bank’s Unit Stocking Finance gives dealers the power to unlock cash from stock, with features such as fixed fees, same-day access to funds, cost-free periods of up to 90 days, and funding up to 100% of the purchase price. Their Structured Finance team, launched last year, also supports acquisitions, expansion, and new premises – helping dealers grow beyond the showroom.
Last year’s BDN Trade Directory reached more than 12,500 trade professionals, generating more than 127,000 page impressions with an average online reading time of almost five minutes. Suppliers can boost their presence with logos, enhanced listings, or full-profile features. Advertising space is available throughout the directory.
Commending the directory, Wayne Harrison, senior marketing executive, HEX Innovate, said: “Within just days of the 2025 BDN Trade Directory landing, we received new trade inquiries from major, well-established dealer networks directly off the back of our feature article. It’s clear that the directory is a powerful tool for reaching serious players in the British motorcycle industry.”
Ready to showcase your business? Get in touch with the British Dealer News advertising sales team on 01237 422660 or email [email protected] to secure your listing for the 2027 edition.