The Motorcycle Industry Association (MCIA) has confirmed the appointment of Simon ‘Si’ McNally as its new marketing, communications, and sponsorship manager, covering all events, including the MCL NEC show.
Tony Campbell, MCIA CEO, said: “We are confident that Si will inject new ideas and creativity into the MCL communications, marketing, and sponsorship packages as we continue on this exciting new course for MCL. Our aim is to attract new riders and a wider audience, in addition to existing enthusiasts at the event. Si’s background, experience, and energy will help us deliver on all these key areas.
“Digital comms has become fundamental to any event’s success, and this digital engagement will be one of Si’s primary focuses. His previous roles include heading up senior commercial and marketing positions for teams in elite-level motorsport – most recently, double British Superbike Champions OMG Racing – and several years in the British Touring Car Championship.”
McNally can be contacted on: [email protected], or 07723 318723.