As BDN forecast, annual 2025 motorcycle registrations were inevitably set to drop below the 100,000 watershed for the first time in 12 years when new sales in 2013 totalled 91,910.
December’s emaciated 4876 registrations, together with Euro 5+ and associated pre-reg distortion, resulted in a painful 19.3% retreat to 93,922 registrations — equating to a 22,477 decline in 2025 sales.
UK motorcycle registrations – Annual sales by brand comparison
| 2024 registrations | 2025 registrations | Change | |
| Honda | 20,998 | 18,849 | (-2149 units) |
| Yamaha | 12,328 | 9305 | (-3023 units) |
| Triumph | 11,063 | 9038 | (-2025 units) |
| BMW | 9289 | 9077 | (-212 units) |
| Kawasaki | 6308 | 4759 | (-1549 units) |
| Royal Enfield | 6058 | 3112 | (-2946 units) |
| KTM | 5456 | 3288 | (-2168 units) |
| Lexmoto | 4614 | 4203 | (-411 units) |
The most notable year-on-year loser was Suzuki, which registered sales gains in every month of 2024, totalling 4810, but failed to make the top ten in January, February and November 2025. The standout newcomer in 2025 has to be the arrival of Chinese manufacturer Loncin’s premium Voge brand, imported by Moto GB and making debut appearances in the top ten selling brands in August, October and November, with 653 units registered.
Reflecting the December 2024 pre-registration’s cock-up
December 2025 saw total petrolhead product registrations slump by 57.4% year-on-year to just 4678 units. The total monthly 0-50cc market was 2% down to 288, with 59 Lexmoto Diablo 50 mopeds topping that pile. 51-125cc machines dived by 68.3% to 1495, fronted by a fleet of 137 Honda NSC 110 WH scooters. The bargain-basement 126-500cc slot was 49.3% down to 920 units. Leadership came from 58 cheap-and-cheerful Honda GB 350S offerings. 501-750cc headcount deteriorated by 59% to just 519 bikes. 38 of them were Suzuki’s DL 650 V-Strom steeds. A 53.8% reduction for the 751-1000cc bracket accounted for 713, headed up by 43 BMW F900R contributions. Finally, 1000cc-plus sales faded by 45.4% to 743, 146 of which were BMW R1300GS cash-cows.
Filling out December 2025’s febrile best-seller claims and comparing them with December 2024. Honda registered 817 bikes (1923). BMW miraculously plated 620, an actual increase on 562 last December. Triumph worked a similar trick with 432, up from 418. Yamaha shifted 341 (928). Lexmoto sold 292 (no registrations listed last December). KTM owned up to 227 this time around (597). Similarly, Kawasaki plated 180 (585). Suzuki boasted 133 (848). Ducati crept into the reckoning with 128 sales, not having figured at all last December. And finally, Royal Enfield admitted 108 sales (768).
What else can we add? Welcome to 2026. Dealers are already back in business after their Yuletide frolics. Fingers crossed for some decent weather.