Vertu Motors has won a top honour at the annual Autotrader Retailer Awards 2026. Alongside retaining the overall award for four wheels that it secured for the first time last year, Vertu’s motorcycle division was also recognised as the 2026 Bike Retailer of the Year. The award is decided using a series of real-world data points alongside a wide-ranging mystery shopper programme, so the winner is rewarded for hard work and strong results over the year.
Vertu currently operates seven retail motorcycle sites, with BMW Motorrad dealerships in Exeter, Rotherham, Shipley and Sunderland, Honda Bikes dealerships in Grantham and Stockton, and a Ducati dealership in Sunderland.