Bombardier Recreational Products (BRP) has appointed Cowan Bros in Northern Ireland and Pro Trailers & Machinery in the Republic of Ireland in an effort to grow Can-Am’s share of the Irish utility vehicle market.
Cowan Bros is a family-run business with more than 50 years’ experience in the construction and agricultural sectors. It will be adding the Can-Am off-road line-up to the products sold at its two depots based at Mallusk, Co.Antrim and Eglinton, Londonderry.
Pro Trailers & Machinery is a specialist agricultural equipment dealer which will be expanding its premium products with the addition of the Can-Am off-road line-up. The agreement forms part of its ongoing business strategy to continue strengthening its product offering with vehicles that are suitable for use in a variety of industries.
Mike Loach, BRP commercial manager UK & Ireland, says, “The Irish market is continuing to grow, so we are delighted to be adding both businesses to our growing dealer network. Bringing on these two knowledgeable and experienced dealers will enable customers to benefit from the wide range of versatile workhorse ATVs and SSVs that are available in the Can-Am off-road line-up.”