Monday, November 16, 2026
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Autumn?dealer?attitude?swing

The results of the National Motorcycle Dealer Association (NMDA) Autumn 2021 Dealer Attitude Survey (DAS) show a remarkable 10.5-point improvement for Yamaha on its spring score. Boosting scores in nearly every single survey category, Yamaha netted the biggest points gain of any manufacturer, despite Triumph’s winning performance in topping the table for overall franchise value, following on from Ducati’s dominant win in the spring…

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