RST signs deal as part of push into Europe

Derbyshire-based clothing and apparel brand RST has signed a distribution deal with European parts and accessories distributor Bihr. The UK firm is to use the co-operation with Bihr as the launch pad for a move into Europe.

RST already has a market presence in Australia, New Zealand and South Africa.

The company is Official Safety Partner for the Isle of Man TT and sponsored riders enjoyed numerous race wins and championships in 2016, including Alex Lowes winning the Suzuka 8-Hour (and representing RST in both WSBK and MotoGP); Matthieu Lagrive winning the Le Mans 24-Hour; Taz Mackenzie winning the British SuperSport championship; Carl Berthelsen, winning the Norwegian SuperBike championship; Avalon Biddle winning the FIM Women’s Cup championship; and TT legend Ian Hutchinson winning three TT races.

Bihr is a leading European distributor of aftermarket motorcycle parts and accessories, for both rider and machine, established in 1937. The products and brands Bihr represents across Europe are available through a network of professional dealers and resellers. 

Bihr has sales offices in France, Belgium, Netherlands, Switzerland, Scandinavia and Iberia, and supplies more than 12,000 dealers.