Second cousins Colin and James Moore of Moore’s Motorcycles won the £5000 dealer draw, held by the organisers of Expo to celebrate the trade show’s 20th anniversary.
Every dealer who pre-registered for Expo tickets was entered into the draw and the winnings can be spent with any distributor who signed up to the 20 Club.
“I’m delighted to win the Expo draw,” said Colin, one of the Hemel Hempstead company’s directors, who revealed the winning proceeds would be spent with Maxxis/Bickers, Bike Tyrestore and Fowlers. “We have attended most of the Trade Expo shows because they are at the right time of year for us. January is the time we are looking ahead to the new season and all our suppliers exhibit.
“This enables us to see everything they do and meet with the people we don’t see on a day-to day level. One of us even made it up there in the snow a couple years ago!”
Moores Motorcycles was established in 1936. Colin started work with the business in 1984 and co-director James joined in 1994.
Over the years the family business, which is now into its third generation, moved from British bikes to embrace Japanese machines. Yamaha was added in the late 1960s and Moore’s remains a proud premier dealer some 45 years down the line.
It has had a few other brands in between but became solus Yamaha in 2000.
Full story in the next issue of BDN.