Honda UK asked customers of small bikes and scooters to complete an online satisfaction survey after a purchase or dealer service. For all completed surveys the company donated 50p to BEN, the automotive industry charity.
The initiative was a “resounding success” and resulted in £4619 being raised for BEN to fund the vital work of the charity which supports everyone who works or has worked in the automotive industry through its extensive advice, guidance and financial support, alongside the high quality direct care given in its dedicated centres.
Mandy Eastwood, Customer Insight Executive at Honda UK, commented: ‘We are all delighted, both with the overall response of our customers to the satisfaction survey and, as a result, the final sum of money we are able to donate. Honda UK is a committed supporter of BEN and the marvellous support they offer everyone involved in our industry.’