MCN celebrates its 60th anniversary in print in 2015.
Announcing a host of events to mark the occasion, Rob Aherne, MD of Bauer Media Group, told BDN: “A 60th anniversary is a huge landmark for any brand, for any publication. It’s especially important because we have a lot of long-term readers. Not all have been around for 60 years, but lots of readers have been with us for 20 or 30 years and that is significant in publication terms.”
As well as a new website, which has just gone live, Bauer is to stage the first annual Festival of Motorcycling, a biking extravaganza to be held at the Peterborough showground on 16/17 May.
“The new festival chimes in with our 60th anniversary but we would have launched the event regardless. It’s a great opportunity for us,” enthused Aherne.
Read about Bauer’s MCN celebration plans in detail in the January issue of BDN.