The National Motor Museum at Beaulieu is delighted to announce that Ducati UK is the first official sponsor of the Modern Motorcycle Plinth – a feature of the museum’s newly opened permanent display, The Motorcycle Story.
The Modern Motorcycle Plinth completes the display’s chronological timeline of the evolution of the motorcycle, showcasing a brand new, up-to-date machine. Ducati UK has provided one of its latest models, a striking red 2014 Ducati 899 Panigale, for the plinth.
Chief Executive of the National Motor Museum Trust, Russell Bowman, said: “We are delighted that Ducati, a prominent motorcycle manufacturer with a rich biking heritage, has chosen to be the first sponsor of the museum’s Modern Motorcycle Plinth. The bike is stunning and adds something really special to the display.
“The plinth is a new and unique way for motorcycle manufacturers to support the work of the National Motor Museum Trust, whilst helping to keep the new display as fresh, relevant and up-to-date as possible. It also benefits the manufacturer by offering the opportunity to display one of their latest models to the 360,000 visitors the museum welcomes each year.”
Tim Maccabee, Managing Director of Ducati UK, said: “We’re very pleased to be supporting the National Motor Museum at Beaulieu with the first feature bike on the Modern Motorcycle Plinth. Not only does the museum at Beaulieu feature a fascinating and diverse selection of cars and other transport but also a nice selection taking the visitor through the history of motorcycling, including one of my personal favourites, a stunning 998R. At Ducati one of our key strategies is to be at the forefront of motorcycle design, not only aesthetically but also with advanced rider technologies including ABS, Traction Control, Ducati Quick Shift gearbox and switchable rider modes to make all of this technology accessible to the customer. The Panigale 899 truly does represent the modern state-of-the-art motorcycle.”