Triumph Motorcycles has reported strong year-to-date (YTD) sales figures which see the brand retain its position as Britain’s best-selling large-capacity motorcycle manufacturer.
Latest data released by the Hinckley-based firm reports sales of 5812 bikes between January and August, totalling a 19.4 per cent share of the UK market. Triumph attributes the success to “continued investment in people and processes, the launch of two new models in the Thunderbird family and the introduction of TriStar, Triumph’s easy way to finance your motorcycle”.
A flexible Personal Contract Purchase Finance Product (PCP) purchasing programme, TriStar is said to provide a cost-effective way for riders to get in the saddle. Designed to minimise monthly repayments, the flexible package has seen an increased number of bikes sold across the UK – making investing in a new model more accessible than ever.
Triumph’s contemporary classic, the Bonneville T100, has seen YTD sales increase by more than 44 per cent compared with the same period in 2013. In addition, sales of the Scrambler have increased by 58 per cent, while America and Thruxton figures have shot up by 20 per cent and 76 per cent respectively.
“The achievement of such positive sales figures is real testament to the performance, quality and continued development of the entire Triumph range,” commented Rick Cawley, general manager of Triumph UK. “The steady upward trend is a good reflection of the burgeoning confidence in the UK economy and demonstrates that riding is gaining popularity as a leisure pursuit, as well as a styling option for the urban commuter.”
Emphasing its commitment, Triumph says it has in the UK alone it has more than 300 R&D personnel.
As well as launching a new suite of cruising models in early 2014 – including the Thunderbird Commander, Thunderbird Light Touring (LT), America, America LT and Speedmaster – a recent limited-run of ISDT-inspired Bonneville T100s has ensured healthy sales throughout the year. From classics and cruisers to roadsters, adventure models, tourers and sports bikes, this theme is common across the board.
“We’re optimistic this upsurge is set to continue, so will continue to work with our well-established dealer network to provide the highest levels of customer service and support, to exceed the expectations of the modern motorcyclist,” concludes Cawley.
Earlier this month, Triumph announced global sponsorship of the Distinguished Gentleman’s Ride (DGR), a worldwide phenomenon with riding events in over 250 cities raising funds for men’s health charities. Taking place in cities globally, the DGR will bring together dapper riders (pictured) on cafe racers, bobbers, classics and retro bikes, with open-face lids and clothes to match.