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FROM MOTORCYCLE SALES TO MOVIE PREMIERES

Harley-Davidson dealers in the UK and Ireland are to premiere a documentary about the King of Leaps, Evel Knievel.

The documentary about the iconic daredevil will be free to view as part of a series of Good vs Evel events on 10-13 March. Evel Knievel fans, custom bike enthusiasts and anyone passionate about motorcycling are welcome at the events, which will also see each dealer unveil their 2016 entry for the Battle of the Kings customisation competition.

Harley-Davidson dealerships are competing to demonstrate their originality and creative customisation skills using a 2016 Sportster Iron 883 in a bid to take the national title of Custom King.

The top five, decided in a national public vote, will do battle at the Bike Shed in May when an independent judging panel will select the UK and Ireland winner. The national champion will go head-to-head with other winning bikes from Europe, Middle East and Africa at the Wheels & Waves custom lifestyle event in Biarritz, France in June.

In addition to the movie and motorcycles, the first 100 customers to attend the Good vs Evel events at each dealership will be given an exclusive, limited edition artwork. Harley-Davidson has collaborated with up-and-coming visual artist, Ryan Quickfall to create a series of exclusive prints, inspired by Evel Knievel and Harley-Davidson’s unique custom culture.

 
 

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