Motorcycle Trade Expo was the first outing for industry veteran Rob Sheldon in his new role of brand manager for the Motorex Oil.
In a new role for the UK distributer Maxxis International UK, Sheldon will be supporting the seven existing area sales managers in promoting the Swiss lubricants to dealers and raising the profile of the brand with consumers.
Sheldon has been in the motorcycle trade for 25 years, and working within the oil sector for 15 years.
With Motorex already being the preferred brand for KTM worldwide and Kawasaki in the UK, the aim is to increase the number of small and medium-sized dealerships on the books.
Various oil and lubricants packages are available, with POS stands and staff training included in the deals.
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