Clothing and apparel brand Nitro has global ambitions and hopes its new website will be adjudged a success in anyone’s language.
Nitro hopes the multilingual website, www.nitrorider.com, will help raise brand and product awareness at home and abroad.
UK national sales manager Chris Dockerty said: “As Nitro is rapidly expanding on a global scale, software needs to be in harmony with our growing dealer network and sales demand. The new site is available in five languages including French, Italian, Spanish and German.”
Generally, the website has been built to increase consumer accessibility to the Nitro dealer network so includes a post code dealer locator. It features zoom-able images of every helmet in the 2014 range.