Close Brothers Motor Finance believes there is “a clear opportunity for the industry to reach out to inactive riders and those who are considering purchasing a motorcycle and get them out on two wheels”.
Chris Reid, the company’s national motorcycle manager, said: “The UK motorcycle industry is enjoying a period of sustained growth, with new registrations up almost 13 per cent in June and strong sales throughout the first six months of this year following a record 2014.
“Yet while recent sales figures are positive, there remains significant potential, especially when we compare the number of bikers with car ownership levels and with other countries in Europe.
“While our climate may have a role to play in this, consumer confidence reached a 15-year high in June, suggesting people may be more willing to spend, and the statistics show that there is significant room for our motorcycle industry to capitalise on this.”
Reid cites the case of Ducati and Triumph dealer Cobb and Jagger Motorcycles of Shipley, West Yorkshire, which he says enjoyed record sales in June using finance.
The dealership’s director, Patrick Jagger, said: “June was a great month for us and 2015 has been a strong year so far.
“Using PCP, and with guidance from our account manager at Close, we were able to turn around a record number of deals in one month, and we’re hoping to continue this strong performance throughout the rest of the year.”