Motorcycle dealers seem very positive about this year’s market demand, according to the NMDA, and if there are any reservations or concerns it’s over stock availability.
Describing the latest registrations data supplied by the MCIA as “a great market result”, Stephen Latham, head of the association’s motorcycle division, said demand and growth in motorcycle registrations was “continuing to show consistency throughout this year” with an upturn of 14% in July that is very similar to year-to-date growth of 13.1%.
He said all sectors of machines showed increases apart from the small 50cc bikes that recorded a sales decline of 15.5% but this had been the trend for some time as more riders opted to start on a more robust 125cc machine.
“It is interesting to note the popularity of 125cc machines across many model sectors, with Honda 125 derivatives attracting the highest registrations in the supersport, scooter and naked sectors and Yamaha taking the crown in the custom segment.
“Demand for Lexmoto 125cc machines is increasing with the value brand [which just dropped the Pulse brand] taking third brand slot behind Honda & Yamaha with 776 registrations.
“Apart from the consumer appetite for 125cc machines there is high demand for motorcycles between 651 – 1000cc, which showed an increase of 28.3% over July 2014 and with a year-to-date increase of 26.3%.”
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