Mortons Media Group has acquired custom bike magazine Back Street Heroes from Ocean Media.
Described by its editorial team as ‘a rock ‘n’ roll biking mag for hard-core customisation fans’, Back Street Heroes will sit within the company’s portfolio alongside other market-leading brands such as Classic Bike Guide, Motorcycle Sport & Leisure and Classic Motorcycle Mechanics.
Mortons’ publishing director Dan Savage said: “Adding a title to our range which looks in such detail at the lifestyle associated with custom-bike ownership adds yet another dimension to our current offering.
“Our publishing efforts mean we are already active at the grassroots across all makes, models and eras of bikes, as well as being regular attendees of several major motorcycle events. We look forward to extending this knowledge and expertise to Back Street Heroes which already has close ties with some of the leading custom shows in the UK.”
Mortons is based in Lincolnshire.