Triumph was presented with the Motorcycle Franchise of the Year title last night at the annual British Dealer News Awards held to coincide with the Trade EXPO being staged at the NEC until tomorrow.
A packed audience of 350 trade visitors attended the prestigious awards ceremony at the Holiday Inn near Birmingham Airport.
The Scooter Franchise of the Year went to Lexmoto, distributed by Llexeter Ltd.
There were 11 awards in total – the other nine being for Wholesaler of the Year, Rider Product Brand of the Year, Motorcycle Product Brand of the Year, Business Support Service of the Year, Representative of the Year, a Diamond Award for 60 years in the Motorcycle Industry, Outstanding Service Award, Services to Rider Safety Award and a Lifetime Achievement Award.
Six plaques for merit were also presented and full details will appear in the next issue of British Dealer News.